Vijaya Ghose, who took over the magazine after Rosalind stepped down due to health reasons, digs into a 30-year-old memory bank while talking to ThePrint. Ruskin Bond, Roopa Pai, Geeta Dharmarajan, Paro Anand, Manjula Padmanabhan - Target counted all of them and many more popular children’s writers as its contributors. A British expat, Wilson “pioneered Indian authors to write local stories for children”, Vatsala Kaul, Target ’s associate editor, told ThePrint. The magazine reached its acme under the editorship of Rosalind Wilson. The comic strips featured characters like Detective Moochhwala, Gardhab Das and Tegrat the Super Sleuth | Facebook Sudhir Sid Thakur, a Target fan, met Ninan recently and got himself a signed illustration of the character. Detective Moochwala, illustrated by Ajit Ninan, who today makes political cartoons for The Times of India and India Today, was a real favourite.
The comic strips featured characters like Detective Moochhwala, Gardhab Das and Tegrat the Super Sleuth, who became beloved icons, thanks to their relatable stories and intricately detailed artwork. It had something for everyoneĪimed at capturing the imagination of children aged from seven to 12, the magazine featured everything kids wanted - limericks, exam tips and fun prep leave recipes, short stories, quizzes, puzzles, word games, celebrity profiles and even a section via which you could make pen pals. It was the brainchild of Aroon Purie, who is the founder-publisher and former editor-in-chief of India Today and former chief executive of the India Today Group.Īt a time when there was no internet and publishing tech wasn’t so developed, this Indian magazine for children managed to never miss a beat, and became the thing to read. Published by Living India Media Ltd, Target was a popular English monthly that existed between 19.
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New Delhi: Back in the 1980s and ’90s, owning a copy of Target magazine was the equivalent of being a ‘cool kid’, says a major fan of the series who, till today, owns all the issues printed.
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